The Cocktail creates a community of loyal users, and then allows those users to help create the website's content!
The latest version of the software includes an easy-to-use feature that allows bar owners and event promoters to post their own content directly to the site, which in turn accommodates the licensees' need to focus on business opportunities.
Currently, any user can submit photos, a new business listing and events through the front-end of the website without any special log-in or code. As you can imagine, licensees were delighted when this feature was added to the newest version of the software. To safeguard the integrity of the content, licensees still, however, maintain control by viewing, approving or denying submissions prior to posting, making this process a win-win for all!
The business listings have an additional user-contributed content feature that goes beyond adding new content. Users who are viewing a business listing and encounter a mistake or misinformation have the option of suggesting a modification to the listing. Most often, this feature is used by bar, club and restaurant owners seeking to modify their own listing.
