The Nightlife Network

Email newsletters are an effective and inexpensive way to promote any website. The Cocktail features a rich, built-in email newsletter solution.

A newsletter sign-up button is prominently placed at the top right of every Cocktail-powered website. For websites that promote multiple cities, users are asked to select the newsletter of their desired city. This allows licensees who market to multiple cities to send targeted newsletters to users within a specific city.

Licensees create and send email newsletters to their subscriber lists using the Cocktail's administration system. No HTML of programming knowledge is required when adding content to newsletters. Content is simply added and the system creates a beautifully designed HTML newsletter. Additionally, a unique feature allows licensees to automatically include recent blog posts and upcoming featured events without having to manually add them to the newsletter.

The Nightlife Network has partnered with a company who is a pioneer in the email marketing industry. This company is constantly making adjustments to compensate for ever-changing email marketing rules and guidelines. The Cocktail's administration system utilizes this company's email server to ensure proper and ongoing delivery of licensees' email newsletters.